Dokgo Ma-Te (Jang Keun-Suk) is the most beautiful man in the world. He is also an ambitious man and wants to make a lot money using his beautiful appearance. Dokgo Ma-Te meets Hong Nya-Nya, the ex-daughter-in-law of a rich family. Hong Nya-Nya recognizes Dokgo Ma-Te's ambitions and becomes his mentor. Hong Nya-Nya then gives Dokgo Ma-Te a mission to seduce 10 different women. The women have all succeeded in different fields and Dokgo Ma-Te is to glean their special abilities.

A strange woman then appears in front of Dokgo Ma-Te. Her name is Kim Bo-Tong, an ordinary girl from poor background. She has a huge crush on Dokgo Ma-Te. Can she make Dokgo Ma-Te love her?