Job aptitude—the single "talent" that decides one's entire life in this video game world. Lars, the eldest son of an earldom, is reincarnated into this harsh reality.
The aptitude bestowed upon him is the dud class, "Merchant." Looked down upon by his family as incompetent, he is exiled to clear and develop a perilous forest due to a scheme by his stepmother,

Olivia.—However, in his past life, Lars was a hardcore power-gamer who mastered the so-called garbage "Merchant" class to absolute perfection.
"If merchants have no human rights, then I'll just prove how incredible merchants really are!"
Teaming up with beastfolk who are treated as similarly "worthless," he trains his companions, builds a stronghold on the frontier, and completely rewrites the common sense of the world.

An empire-building, territory-management fantasy of rising to power with a trash-tier class begins!