Koo Gyo-beom, the only grandson of Chairman Koo Dae-han—who built the Koo Group from the Koo crime syndicate—and the heir to the Koo Group empire, and Hong Cha Yoon, the granddaughter of Shin Ok-chun, a woman working in the kitchen of Hyeonhamwon (the Koo family estate), were as different as heaven and earth. Yet, they harbored good feelings toward each other. "Didn't your father say that you need to know how to handle people? That's why I just used you for practice," said Cha Yoon—until she got caught eavesdropping on a conversation between Gyo-beom and his father. Six years later, the two reunited at Chairman Koo Dae-han’s funeral. From the moment they met again, Gyo-beom persistently began to pursue her. “Begging... I’m begging you right now. Just look at me.” Why is this man acting this way?