"Itasha" doesn't refer to Italian cars; it's written as "itasha," meaning "painful car." These cars, adorned with huge images of moe characters from manga, anime, and video games, are, as the name suggests, painful! This manga, which began with Masayuki Yamamoto's own Fiat Panda being turned into an itasha, encounters various itasha as the author's research progresses! Alfa Romeo, Lamborghini, Ferrari—they're all going "Ouch..." in this adventurous manga about modified cars!