Rui Ezaki, an employee of a black company, is hit by a truck on his way home and is reincarnated by God into another world called "Rubel". His reincarnated body is that of the youngest child of an aristocrat named Eltido Recis Adstram. All of his family members are beautiful and handsome, and he is loved by everyone. He also has a genius talent for magic, making him a cheat!