Desmond Damweed is a twenty-eight-year-old lord governing the remote territory of Aldra when he suddenly recovers the memories of his previous life in modern Japan. At first, Desmond is thrilled. Reincarnation into a fantasy world should mean cheat abilities, overwhelming power, and a harem, right? But he soon discovers something bizarre about his new home: this world has virtually no concept of erotic pleasure or sexual desire. Intimacy exists purely for reproduction, and nobody has any idea what they're missing. Desmond may have been inexperienced in his previous life, but he still possesses something nobody in this world does: modern knowledge about romance and physical intimacy. He decides to begin with Charlotte, the beautiful wife he married for political reasons but with whom he has an unhappy and distant relationship. When Desmond introduces her to concepts completely unknown in their world, their cold marriage begins changing remarkably quickly. And his previous-life knowledge isn't limited to the bedroom. Applying modern ideas to the management of his territory, Desmond begins improving the lives of his subjects as well, gradually transforming himself from an unremarkable provincial lord into a surprisingly capable ruler. A risqué reincarnation fantasy combining territory management, married romance, comedy, and one man's attempt to introduce the concept of pleasure to an extraordinarily clueless fantasy world.